SmackTalk is a marketing initiative to drive interest in AT&T / DirecTV's NFL television platform, "Sunday Ticket". SmackTalk encourages football fans to talk smack to their friends in the form of humorous GIFs via social media. It includes a responsive microsite, integration with Facebook and Twitter and internal marketing campaign for AT&T / DirecTV customers.
Eric partnered with his AD and dev team to build SmackTalk in such a way as to leverage AT&T / DirecTV's national advertising campaign (which included these characters). This lead to creating sharable GIFs. Eric helped design the UI/UX including considering each breakpoint, art directed all GIFs, specced and guided development in their building of the microsite and QA'd the final product.
In Japan, stress from overwork is causing millions to suffer, has been leading to employee deaths and expensive payouts for companies.
When legal claims for “death by overwork” have peaked…
When lawsuits against employers in regards to stress from overwork are steadily rising…
When companies are generally still not held responsible for deteriorating health among employees…
What can be done to make a difference? This is Eric’s most recent challenge.
He is working with Appi to create a “stress monitoring” software that allows staff to rate their stress and emotions everyday. This stress and emotion data is tracked in real time by a company’s HR department so that they can quickly act on company stress / overwork problems before they become dangerous and expensive.
-Researched the problem, current solutions, failings and cultural data.
-Shared that research and data with the team.
-Worked with team to come up with a solution.
-Sketched and prototyped the software.
-Helped team in search for investment.
RegionUP is a Japanese career search platform for executive job seekers in Asia. It's parent company is BizReach, Inc of Tokyo, Japan.
Eric took on the challenge of refreshing the RegionUP brand identity, re-designing the RegionUP desktop site and creating a mobile site. He produced a new brand style guide (including the look and feel of RegionUP pitch decks) re-designed all media banners, created CRM mails and owned RegionUP's social networking platform content creation.
ZuKnow is a Japanese "social learning" smartphone app available for iOS and Android available in both Japan and the U.S. It allows users to create flashcard sets and empowers them to study with friends. Zuknow is a product of BizReach, Inc. of Tokyo, Japan.
Eric partnered with his AD and dev team to refresh the ZuKnow brand identity in order to draw in a younger audience and make it feel more lively and fun. This included designing new marketing material for iTunes and creating new web banners. Eric also helped with the overall creative direction and was in charge of creating illustrated badges earned in the app.
Eric, working together with his AD and dev team, helped to refresh the OREO brand by completely updating their website and by creating new OREO Facebook content that projected that refresh. He also produced targeted Facebook ad content for OREO's Latin audience with copywriting in Spanish. Eric was in charge of making various banner ads as well.
Eric was also given the challenge to use his design skills to increase the user base of an OREO smartphone app called OREO Skies. The app allows users to explore a map of stars and constellations where you can message with your friends via Facebook.
Eric, together with his AD and dev team, helped to refresh Kraft Foods's online brand presence by completely updating their website. This extended to creating new web banner ads. Eric was also in charge of designing various landing pages, Facebook game apps, site skins, micro sites and social media content. Eric designed Kraft's Philadelphia Cream Cheese webpage in Spanish for Kraft's Latin audience as well.
Snookums is a cat food for cats with chutzpah; cats that are rough, tough and have had enough of your negligent and embarrassing, human behavior. Snookums differentiates itself from competitors using a unique "un-sugarcoated" portrayal of cats, channelling frustrations felt by cats worldwide and the guilt and flaws of their human masters.
Eric was the sole creator of Snookums. He conceived the project and developed the brand identity for a consistent look and feel across product and advertising. Eric also designed the product packaging, built the mockups, designed the point of purchase display, print advertising materials and marketing strategy. Eric was the copywriter on this project as well.
Eric worked with Coke and the United Nations on the "MyWorld" ad campaign and created playful rebuses for a partnership between Coke, Walmart and Facebook. He developed banner ad concepts and owned a Tumblr social campaign called "Reblog Happiness." Miscellaneous work included Coke Facebook visual content and Facebook apps.
Eric produced multiple Facebook social content posts for Hanes including work for the campaigns, "Not Coming Soon" and "Never Have I Ever."