Kraft Huddle to Fight Hunger

Kraft Huddle to Fight Hunger teams 11 Kraft brands with Feeding America to donate 20,000,000 meals a year over three years. The program culminates each year with the Kraft Fight Hunger Bowl game in San Francisco, California.

 

I was one of two ideators on this project charged with the task of presenting multiple solutions on how we could get our audience (Mom) to interact with Huddle to Fight Hunger on Facebook. A Facebook Football inspired trivia game was the final outcome of our efforts.

Touchdown fanfare after the user has answered questions correctly.

Post game recap. Final screen shows amount of meals donated during the recently concluded game and total meals donated.

Huddle to Fight Hunger canvas app home screen.

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