Oreo homepage refresh
Summary - Refresh for the Oreo.com homepage.
What it is - Oreo wanted to refresh their homepage by surfacing their UGC Moments Gallery, adding modern UI elements, a social widget and a link to their YouTube content.
My role - Layout and design.
Oreo Skies homepage refresh
Summary - Homepage refresh for the Oreo Skies Windows Phone app.
What it is - Oreo Skies is a Windows Phone app designed for Nokia Lumia smartphones. Using AR it allows users to view constellations in the sky where they can message with their friends via Facebook. Oreo wanted to refresh the homepage with newer image assets and make it responsive.
How it works - People land on the homepage and click the “Get The App” button which brings them to the Microsoft App store. They download the app and start messaging their friends.
My role - Art direction, design.
Mother’s Day banner ad
Summary - Banner ad promoting a Mother’s Day UGC campaign.
What it is - Oreo wanted to drive interest in its product during the Mother’s Day holiday by targeting Mom’s online to share photos of their family sharing Oreos on Mother’s Day.
How it works - All clicks from this banner drive to an Oreo Mother’s Day landing page where people can upload photos of their family eating Oreo’s with Mom and view other people’s photos. The campaign was promoted on Oreo’s social media accounts and the Oreo homepage.
My role - Concept, art direction, storyboarding, design.
Social media content
Summary - Various social media content for Oreo’s Facebook and Twitter pages.
My role - Concept, art direction, sketching, layout, design.