Eric, working together with his AD and dev team, helped to refresh the OREO brand by completely updating their website and by creating new OREO Facebook content that projected that refresh. He also produced targeted Facebook ad content for OREO's Latin audience with copywriting in Spanish. Eric was in charge of making various banner ads as well.
Eric was also given the challenge to use his design skills to increase the user base of an OREO smartphone app called OREO Skies. The app allows users to explore a map of stars and constellations where you can message with your friends via Facebook.